
Shoney's
Creative Direction / Art Direction / Graphic Design
Shoney's started as a single West Virginia drive-in restaurant, growing to more than 100 nationwide sit-down locations in 70 years. But the top casual dining destination was due for a refresh. Already shorthand for a solid road trip stop and Sunday breakfast tradition alike, we wanted to push Shoney’s to attract new, younger diners. We went to work refining Shoney’s defining characteristics: a focus on fresh food, fostering community, and family gatherings around the dinner table.
Our team worked closely with Shoney’s to develop a social media approach as exhilarating as its menu. We took a playful, family friendly approach to the brand’s digital voice and tone. Once we got Shoney’s social media street cred in motion, we shifted gears to revamp the brand’s website. Revitalized with bright, clean design and punchy, clear language, www.shoneys.com now reflects the modern establishment Shoney’s has matured into.




