
Disney Magical Sweepstakes
Creative Direction / Art Direction / Graphic Design / Illustration
Working closely with Disney and The Weather Channel, we created a mobile responsive micro-site where users could build their ultimate family Disney Vacation Story using a mad-lib style of storytelling.
Users were able to build and customize their family members for this Magical vacation using an innovative html 5 UI to avoid mobile complications with flash. Users were then presented with random words and phrases to select from to help build their Disney Vacation story. Once users had created their story they were then incentivized to share their story via Facebook and twitter and we're also informed that they were now eligible for a daily 2nd sweepstakes entry
Concept Sketches for each page