I was tasked with conceptualizing potential ads for Listerine® Kids Smart Rinse - providing 12 hour protection and giving peace of mind to mothers of children with healthy oral hygiene.

My idea was to treat the ad as a view into a day in the life of a child. Taking a page from Norman Rockwell, the concept was to show various scenes of the child at different times throughout the day.  Each scene would show the child eating, chewing gum, gnawing on a pencil... doing things to her teeth that could be harmful, if not for the 12 hour protection you get from using Listerine® Smart Rinse.  I worked with my good friend and Atlanta photographer Troy Stains for the photoshoot of the ad.

Although the ad wasn't ultimately used, I am proud to have come up with the concept and execution and feel that it was a solid solution to their campaign.