
Coca-Cola® Small World Machines
Creative Direction / Art Direction / Graphic Design / 3D Design
Leo Burnett came to The SuperGroup with an incredibly daunting challenge . . . help Coca-Cola unite India and Pakistan. The plan seemed simple enough -- create two video-enhanced, interactive, touch screen Coke machines that would allow users separated by hundreds of miles (and decades of warfare) to share a meaningful, eye to eye experience in real time. The team aspired to create a never seen before, eye-to-eye interaction that would produce the kind of emotion one can only experience in a face to face moment.
My task was to design a mock up of the machine based on the dimensions of it's inner workings, provided to me by the engineer on the team. The mock up would be used to show the the concept to Coke, and to provide an overall visualization of the machine for the fabricators.
Work done while with The SuperGroup
Click the video to see the Coca-Cola® Small World Machine in action.