Role: Creative Director Category: Brand Identity / Hospitality / Experiential
The 1904 is a hospitality and event brand developed around a strong sense of place and history. The project began with name exploration and strategic positioning, with the goal of creating a distinctive brand that felt timeless, architectural, and rooted in community. The identity needed to support both physical environments and digital touchpoints while remaining flexible for future growth.
My Role
Led name development and brand positioning
Directed logo exploration and final identity system
Developed the brand style guide, including logo usage, color palette, and visual theme
Oversaw brand applications across print, digital, and environmental touchpoints
Established a scalable system designed for long-term brand evolution
