Role: Creative Director Category: Brand Identity / Hospitality / Experiential
The 1904 is a hospitality brand and event space rooted in a sense of place, history, and community. The goal was to create a distinctive brand identity that balanced timeless character with a modern, approachable aesthetic—flexible enough to extend across physical spaces, digital touchpoints, and branded materials.
My Role
Led brand identity development and visual direction
Defined logo, typography, and supporting graphic system
Directed brand applications across digital, print, and environmental touchpoints
Established a flexible system to support future growth and programming
