Toponas Western Brand

Role: Founder / Creative Director
Category: Brand Identity / Apparel / Community

Toponas Western Brand is a personal apparel and lifestyle brand rooted in Colorado ranching heritage and the culture surrounding the Eagle County Fair & Rodeo. Inspired by family history, Western iconography, and a strong sense of place, the brand was developed to create authentic, timeless visuals that feel lived-in rather than trend-driven.

The identity is intentionally mark-led, drawing from traditional cattle brands and maker marks. Rather than relying on a single logo, the system is designed to be flexible and adaptable across print, apparel, and event-based applications.

My Role

• Founded and led the brand from concept through execution

• Developed the brand identity system, including primary and supporting marks

• Directed visual tone, typography, and graphic elements

• Designed apparel and print applications for real-world use

• Oversaw creative decisions across multiple years of event activations