Role: Associate Creative Director Category: Brand System / Packaging / Digital
Amber is a premium cannabis concentrates brand designed to communicate quality, craft, and consistency across a broad range of product formats. Operating within a highly regulated environment, the brand system needed to scale across packaging, digital, and retail touchpoints while maintaining a refined, cohesive aesthetic.
My Role
Led brand refresh and visual system development
Directed packaging design across multiple product lines and SKUs
Oversaw digital, retail, and marketing executions
Ensured brand consistency and compliance across multiple state markets
Collaborated cross-functionally with marketing, compliance, and production teams
