The Coca-Cola Around the World Experience

Role: Associate Creative Director
Category: Experiential / Interactive / Environmental

The Coca-Cola “Around the World” Experience is an interactive installation located in the Dallas–Fort Worth International Airport, designed to showcase Coca-Cola’s global presence through immersive, location-based storytelling. The project required translating Coca-Cola’s global brand system into a physical, high-traffic environment while creating meaningful, participatory moments for travelers.

One key component of the experience was an interactive touchscreen kiosk that allowed visitors to create and send custom postcards inspired by destinations around the world.

My Role

• Led creative direction for an interactive touchscreen experience that guided users through a multi-step postcard creation process

• Directed the design of a series of custom illustrated postcards representing destinations across North America, Europe, Asia, and Australia, developed as part of the interactive postcard creation experience.Oversaw UX and visual design for photo capture, sticker selection, and postcard customization within the kiosk interface

• Designed branded apparel and supporting materials for the experience

• Led creative development of a custom PR kit, packaged as a vintage travel suitcase, used to promote the installation