Role: Associate Creative Director Category: Brand System / Packaging / Digital
Dreamt is a sleep-focused wellness brand developed within a highly regulated CPG environment. The goal was to create a calming, trustworthy brand system that could scale across products, packaging, and digital touchpoints while remaining compliant across multiple markets.
My Role
Designed and led brand identity and visual system development
Directed packaging, digital, and marketing executions
Oversaw creative consistency across multiple SKUs and formats
Collaborated with marketing, compliance, and external partners
